It’s official, on Oct. 7th, Google bought the domain name for reasons that were not made public. The sale was also confidential, and terms were not disclosed.

Google Owns the Entire Alphabet

Since Google reorganized itself as a subsidiary of the Alphabet holding company in August, this domain acquisition may actually be an attempt to prevent others from profiting on the Alphabet name.

The clear choice for a domain for the holding company would have been, however, apparently it is already owned by the German carmaker BMW. Alphabet is the name of a BMW subsidiary that provides services to corporations with vehicle fleets.

Therefore, Google has launched Alphabet's website with a URL of

"We realized we missed a few letters in, so we're just being thorough", an Alphabet spokesman told The Wall Street Journal.

This seems like a move to protect the Alphabet brand. For instance, Google also owns the domain that simply redirects to However, it seems quite doubtful that Google or Alphabet will do anything with the new domain name.

Maybe Google has found that its search engine was including the acquired domain name in the results for a search on "Alphabet". Faced with this, it may have decided to go with a pre-emptive strike rather than wait for the domain name owner to realize what he or she had and jack up the asking price.

As it turns out, name registry will expire on Aug. 2, 2018, according to the whois record associated with it, which also says that the domain was first created on Aug. 2, 1999.