Netflix for the Arts - New Samsung
  Gear VR App Aims To Make Virtual Access to Museums Mainstream

Have you ever heard of a startup with Neil Gaiman as a board member, and with Kevin Spacey as creative advisor? As it turns out it will soon hit your favored virtual reality headset, starting from the Samsung Gear VR.

At the IFA in Berlin, some have had the opportunity to test its first product: an app scheduled to launch in October that wants to re-imagine the way we experience art, eliminating geographic as well as economic and physical boundaries.

It is called WoofbertVR, and will provide a content-rich environment featuring artworks from the world’s leading museums, exploring works by artists like Manet, Monet, Gaugin, Renoir and many others. It will initially be available for Samsung’s headset, through the Galaxy App store, however it aims to be platform agnostic.

"Our goal has always been to create an app that will be able to be played on any device, from Oculus to the desktop. Our goal is to focus on education, and really help museums and galleries extend their reach", stated WoofbertVR’s co-founder Elizabeth Reede during the fair.

In order to achieve this, they’ll have to partner with a number of cultural institutions, and that’s where Reede’s professional background comes into play. Before launching her own consulting firm, she worked as an assistant curator for the MOMA in New York, has a B.A. in Art History, a M.B.A in Finance, and also worked for Sotheby at some point in her life.