Twitter has now given access to publishing tools that it was using for Moments before, internally including a new immersive way of displaying Web embeds.

As it turns out, online publishers will get many more options when it comes to embedding tweets into stories with Twitter making this announcement of a new ecosystem.

Twitter Opening Up Publishing Tool

Regarding the curation of this ecosystem, it includes some of the existing products on Twitter like Curator and TweetDeck. This will help publishers find the best tweets for their content.

It even includes partnerships with several companies like Spredfast, Flowics, ScribbleLive, Dataminr and Wayin. According to Michael Ducker of Twitter, these tools are the same ones that Twitter has used for Moments that pull tweets together when it comes to big trends or stories. Twitter has done a lot of work connecting the products so that it isn’t separate integrations.

Twitter introduces a new tool to create embeddable grids of content from Twitter. Therefore in case you are tired of publishing multiple tweets on top of each other, then you can simply present them in grid formats.

According to a blog post regarding these publisher announcements from Twitter, they had great plans for their Publish site. At the moment it is only meant for embedding grids, however in the future it may just become a one stop shop for easily previewing all different types of displays on offer in the Twitter Kit and then choose the embed code for the Twitter content you are interested to publish.

During his presentation Ducker argued that the embedded tweets are the modern day "pull quote" and stated that Twitter aimed at turning them into material parts of the business of publishers. He even said that they weren’t just meant for news publishers - Rovio, the makers of Angry Birds have also used them. It isn’t necessary for embedded tweets to be limited to apps and websites.

Additionally, Ducker has announced the fact that they are going into partnership with JCDecaux to get these tweets to digital displays outside the home.